Dth Services in India

Introduction to DTH values DTH stands for conduct-To-Home telecasting set. DTH is define as the reception of planet programmes with a personal disk in an various(prenominal) home. How does DTH work? A DTH ne iirk consists of a publicise centre, artificial sends, encoders, multiplexers, modulators and DTH receivers. A DTH dish provider has to lease Ku-band transponders from the satellite. The encoder converts the speech sound, impression and data signals into the digital fix up and the multiplexer mixes these signals. At the user curio, on that augur leave be a low dish transmitting aerial and set- spend boxes to decode and adopt numerous conduct.On the users end, receiving dishes laughingstock be as sm altogether(a) as 45 cm in dia fourth dimension. DTH is an encrypted transmission that prompts to the consumer with turn egress delay through a satellite. DTH transmission is authentic directly by the consumer at his end through the sm each(prenominal) dish a ntenna. A set- spend box, un bid the regular short letter nexus, decodes the encrypted transmission. deflexion in the midst of DTH & Cable TV - The carriage DTH handes a consumers home is contrastive from the agency tune TV does. In DTH, TV transmits would be transmitted from the satellite to a small dish antenna mounted on the window or rooftop of the subscribers home.So the broadcaster directly connects to the user. The middlemen like local job operators be non there in the project. DTH stinker to a fault reach the inter home(a)st of atomic image 18as since it does away with the intermediate footmark of a cable operator and the wires (cables) that cause from the cable operator to your house. As we explained above, in DTH signals directly come from the satellite to your DTH dish. Also, with DTH, a user can scan nigh 700 convey DTH heads remediate grimace work step forward than cable TV. This is because cable TV in India is line of latitude.Despite digi tal transmission and reception, the cable transmission is inactive analog. DTH tours stereophonic vocalize effects. It can in plus reach outside(a) argonas where terrestrial transmission and cable TV harbor failed to penetrate. Aequationt from enhanced range quality, DTH has withal allows for interactive TV go much(prenominal) as movie-on-demand, Internet get at, video conferencing and e-mail. History of DTH in India - DTH function were runner proposed in India in 1996. But they did non pass thanksgiving because there were concerns all over national security and a heathen invasion.In 1997, the government purgeing compel a ban when the Rupert Murdoch- proclaimed Indian toss Broadcasting (I cast asideB) was active to launch its DTH services in India. Finally in 2000, DTH was allowed. The raw policy requires all operators to set up earth stations in India inside 12 months of spoilting a license. DTH licenses in India ordain bell $2. 14 gazillion and forget be valid for 10 years. The companies withdrawering DTH service willing lease to conduct an Indian chief and opposed equity has been capped at 49 per cent. in that respect is no limit on the number of companies that can apply for the DTH license. proceeds Potential of DTH in India - straight off, India has near great hundred one billion million television homes, out of which 75 million are cable TV homes, with the studyity share on analog mode. There is a gap of or so 45 million between these two figures alone. DTH currently caters to some 8. 9 million subscribers . There would incessantly be a lot of areas that cable still can non reach but DTH can between MSOs (multiple form operators) and DTH. Given the size of the Indian food marketplace there would be large volumes in slightly(prenominal) cable and DTH.In this persistence, 10 years is in whatever case long therefrom a five-year view would be to a greater extent realistic. DTH will grab a major share and b e at about 20-22 million subscribers by 2013. CAGR (compound annual increment rate) for DTH in India is 30%. DTH Players in India. senior No. DTH Service ProvidersOwner 1DD submit +Prassar Bharati 2dish TVEssel throng. 3Tata cast awayTata + hotshot (JV) 4 medium-large TV confidence (ADAG) 5 propagatetel digital TVAirtel 6Sun subscribe to Marans and Astro assembly (JV) 7Videocon D2HVideocon 8ETH Air TVSterling collection Major DTH service Providers in India DD necessitate plus -Honorable charge Minister of India inaugurated the service on 16/12/2004. Presently the DD DIRECT+ is envisaged to broadcast 56 renty-to-air TV impart (containing both Doordarshan and reclusive channels) Satellite Earth transmit for uplink of signals has been setup at Delhi. The high situation Ku-band transponders of Indian Satellite INSAT-4B at 93. 5? E are being employ for waitering the DD DIRECT+ services. DD conduce+ is a reposition head up to Home (DTH) service that provides satellit e television and auditory sensation programming to househ venerables and workes in the Indian subcontinent, owned by enkindle comp all(prenominal) Doordarshan.It primarily competes with cable television and separate(a)wise DTH Service providers such as suitcase TV, Tata gear, Sun Direct, Airtel digital TV and largish TV throughout India. Advantages (1) DD Direct positivistic is Indias basic and barely DTH service that offers its services suddenly free of cost. No monthly subscriptons to be assumeing when you are with DD Direct cock trusted. (2) Small one- season initial investment on STB and assist and you can use it life-long. (3) A separate from all DD chs, DD Direct positively charged offers several(prenominal) usual private FTA (Free-To-Air) chs. (4) As a bonus,DD Direct electropositive also offers incremental chs, from Dish TVs satellite which are FTA from metre to time. Disadvantages (1) DD Direct asset does not offer any EPG (electronic Program Guid e) facility, which all some new(prenominal) DTH operator provides. Due to this, users are not able to check schedules on channels before-hand. (2) New channel accompaniment crop is precise slow. some(prenominal) ch reside for approval from Prasar Bharati (DD Direct Plus), but its sloggish spatial relation makes the addition of modernistic chs besides late. (3) DD Direct Plus revises and hikes its carriage fees all of a explosive due to which some channels range to quit the platform. 4) Signal fluctuation topicant roles go along at certain times, due to which some chs b overlook-out temporarily. dish TV - dishtv is an Essel grouping venture. Essel separate has a vast range of national and global business interests that include media programming, broadcasting & distribution, speciality packaging and frolic. The businesses have final peg synergies in the areas of content, distribution and infrastructure. Continuing with the equal path-breaking tradition, the gro up at a time brings to you a new era of digital quality TV think.It not only broadcasts high quality programmes straight from the satellite to your home, but also gives you absolute and complete engage of what you memorize and pay for. It is al more or less like having your own satellite up in the sky. dishtv takes television viewing to the next aim as it supports various futuristic features like Electronic Programme Guide, Parental Lock, Capacity up to 400 channels, Games, Interactive TV, Movie on Demand etc. Brought to you by a Zee Network Enterprise, dishtv has changed the face of the Indian television home, bringing it at par with the global entertainment ndustry. Dishtv Becomes Indias First DTH Service To Cross 4. 5 Million node Mark 23 Million sharp Indians Have Made Dishtv No. 1 About Dish TV India Dishtv is Indias No. 1 direct-to-home company and part of the king-sizedgest media conglomerate Zee group. Dishtv has on its platform 225 channels & services including 21 speech sound channels with registered 4. 5 million subscribers, which is growing. Dishtv has a vast distribution network of about 650 distributors & 45,000 dealers that sweeps virtually 6500 towns crossways the country.Dishtv has 24* 7 call centre with clx0 seats in 11 different languages to take portion out of subscriber requirements at any point of time. Today, Dishtv is the leader in DTH sector with a market share of to a greater extent than 53 per cent of the total subscriber basal of 8. 9 million. Dishtvs footprint covers 5400 towns across India bringing smiles to 23 million Indians. Today either 50th Indian out of the total population of 115 crore is enjoying the Dishtv pay back. Advantages (1) The biggest advantage of Dish TV is its cost. (For old or existing customers at this point).It offers most of the popular chs at low cost. The highest pack cost Rs. 325 per month, afterwards which only 1 or 2 add-on packs are essential to all almost all chs, foreign some o ther DTH where you need several accouterment packs even after subscribing to the highest pack. (2) Dish TVs satellite being fit(p) very near to DD Direct Pluss satellite, all Dish TV users enjoy the complete ch offering of DD Direct Plus as well. So any new ch added in DD Direct Plus automatically gets added to Dish TV channel offering. (3) The software of Dish TV STBs are stable at the moment.This makes the switching drive between chs pretty fast. Also very less hang-ups of STBs report till promptly. convey to Dish TV STBs great software. (4) nevertheless Dish TV gives its users access to pocket never-before seen international channels which are not available even in cable till now. The platter includes MGM, TCM and Boomerang. Airtel digital TV provides MGM India unlike Dish TV which still carries the direct international feed of MGM. (5) Several new channels added recently are provided at no extra cost for the highest pack users, except for a some chs. (Currently only f or existing or old customers).Whereas other DTH operators, have added the new launches in seperate Add-on refugee camps. (6) Dish TV has a good no of Transponders to offer more than chs to its users, including the recently contracted Protostar which means more chs for its customers. Disadvantages (1) One of the biggest problems of Dish TV is its guest Care and guest Service which is definately not upto the mark. The CC executive directors lack professionalism in their attitude and after-sales support in certain areas are allegedly poor. (2) some other serious issue is its audio and video quality. Quality on several (but not all) channels on Dish is not upto the mark.Too overmuch of pixelation is seen on some chs and the audio quantity is of course not of avowedly(p) CD quality. (3) Dish TV misses out on a couple of(prenominal) important ch packages which includes the Neo corsage and the UTV group of chs. Due to this scoop cricket matches and world TV premier of up-to-t he-minute movies on these chs are missed by the Dish TV users. (4) New ch addition process is extremely slow when it comes to Dish TV. It takes a bulky amount of time for Dish TV to enhance its pleasantness offerings. (5) The time taken for activation of packages after renewal is withal long sometimes.Users had to wait for as long as 5-6 old age for activation even after making payments on time. (6) formalised website is not updated regularly. Official weblog which was meant for the interaction of Dish TV users, too does not work till date. Tata vend - Tata leaf is a JV between the TATA Group and sense impression. It was launched on 8th terrific, 2006. Tata Sky endeavours to offer Indian viewers a world-class television viewing scram through its satellite television service. The Group and its enterprises have been steadfast and distinctive in their adherence to business ethics and their lading to corporate social responsibility.This is a legacy that has earned the Group t he trust of umteen a(prenominal) an(prenominal) millions of stakeholders in measure few business houses anywhere in the world can match. STAR is a leading media and entertainment company in Asia. STARs parent company, News Corporation, owns an International group of DTH businesses that include BSkyB in UK, Sky Italia in Italy and Foxtel in Australia. How does Tata Sky work? 1. Tata Sky uplinks all channels from broadcasters to its satellite (INSAT 4A). 2. The satellite sends these channels in digital format to the minidish fixed outside your home. . The minidish relays the channels to the digicomp which decodes the channels and sends them to your television, giving you an unparalleled television viewing experience with DVD quality translate and CD quality sound. Does the service get affected by rains? A few minutes of outage might occur during rains. This phenomenon is called rain belt down OUTAGE and occurs in DTH platforms across the world. It will result in your television losing reception for some time. We have tried to cut down this time so it might dislodge only for one or two minutes in a year.This too is automatically detected and gets corrected by itself. Tata Sky offers - Tata Sky offers over 160 channels and services, designed to suit the variable needs of our subscribers. The packages include a replete(p) array of television channels in DVD quality picture and CD quality sound and a host of new-age interactive services (Actve Cooking, Actve Wizkids, Actve Learning, Actve Stories, Actve Sports, Actve Games, Actve Matrimony, Actve STAR News, Actve Astrology, Actve Darshan and Actve Doordarshan). type can be ordered with any of the grip packages.Different packages available on Tata Sky - Base packages, designed to offer maximum choice. Super Hit bivouac Rs 99 per month South starter jam Rs 125 per month Family Pack Rs 200 per month Super saviour Pack Rs 260 per month South jimmy Pack Rs 260 per month South elephantine Pack Rs 3 10 per month Tata Sky also offers Add-On packages in addition to the Base packages. We can choose from Education gilded Pack Rs 30 per month or Rs 300 per annum Lifestyle amber Pack Rs 45 per month or Rs 450 per annum Sports Gold Pack Rs 30 per month Sports atomic number 78 Pack Rs 65 per month ESPN & STAR Sports Pack Rs 40 per month A La Carte Channels decennary Sports Rs 15 per month, STAR Cricket Rs 25 per month ,Topper Rs 1010 annually Tata Skys SMS number - SMS number is 56633. You can SMS only from your Registered Mobile human activity (RMN). To register, send RMN to 56633 from your energetic phone. Advantages (1) Indias starting signal and only DTH service to have make a joint venture with a reputed international DTH brand, Sky, which is famous for its exquisite technology. 2) The audio and video quality of TataSky stands up to the expectations of its users. guests have reported about TataSkys true DVD quality picture and CD quality sound. (3) Only TataSky gives i ts users an exclusive access to some authentic international channels which includes BBC Entertainment and Ceebebies. (4) TataSky offers uniform volume level across all channels, unlike other DTH services where the volume level lionise varying with each ch. (5) The STB of TataSky is stable enough.There has been very less or no reports of TataSky STB bugs or issues till date. (6) TataSky users argue that its Customer Service is satisfactory. Issues are addressed on time and the after-sales support is great. Disadvantages (1) TataSky has too galore(postnominal) Add-on packs. Several add-on packs need to be subscribed to for enjoying all the chs, even after going with the highest pack. This makes the over-all package too costly. (2) The channel strength of TataSky is less compared to other DTH operators. This is because of the less no of Transponders purchased by them.corporate trust BIG TV - 9th Aug. 2008. Launched. Launched in August this year, astronomic TV is available at over one lakh retail outlets across 6,500 towns along with over 2,000 exclusive Reliance branded stores. bigger TV to slash determines by over 40% Ashish Sinha / New Delhi October 17, 2008, 007 IST (Business Standard 15/12/2008) Reliance Anil Dhirubhai Ambani Group (R-ADAG) is all set to begin a price war in the direct-to-home (DTH) market by offering its connection about 43 per cent humiliate than any of the existing players. life-sized TV will offer its DTH service for Rs 1,490, while the lowest-priced connection is currently being offered by Dish TV at Rs 2,190, followed by Tata Sky at Rs 2,400. Big TV, which is the fourth fledgling in the DTH space, is selling its service Rs 700 lower than its competitors. This will be one of the biggest price cut offer by a DTH player for the coming Diwali season, says Arun Kapoor, chief executive of Big TV. Reliance ADA Group has launched its DTH/satellite TV venture BIG TV, with 202 channels including 50 subscription VOD channels.The company s ays it is targeting 40 percent of the market within a year of launch, a very manque target, but will use all its muscle to promote it, including broadband Internet, mobile phones, home video, film production and the Adlabs celluloid chain, reports Variety. Meanwhile, the company also mentioned that its IPTV service is ca-ca and will launch within this year. Reliance has a deal with Microsoft (NSDQ MSFT) under which the software giant supplied the IPTV software to the company for a $500 million licensing fee. BIG TV 1 Millian. As on 25/11/08. (Source - Televisionpoint. om) Future Investment visualise Right now this is the stage where the industry is in a phase of build the market. Just a few months ago when we launched BIG TV, the market penetration was in the range of 57% and instantly it has crossed 10%. So this is the stage when everyone is investing in terms of twist and expanding the market and I am fortunate to inform you that in the three months that we have been in the market it has expanded by 60%. In June-July the net addition in the month was around 600,000 and now we have crossed a million or will be around a million this month Advantages 1) Big TV is has incorporated MPEG-4 technology unlike other DTH who are still on MPEG-2. The most basic difference between the two is that MPEG-4 is capable of carrying more chs in its offerings which means more chs can be added within a short span of time. After Dish TV, Big TV offers the highest no of chs. (2) Another merit of Big TV is its awesome picture and audio quality which are much better than any other existing DTH. For the first time, a DTH that lives up to the expectations for a true digital quality experience. (3) Big TV is perhaps the only DTH that offers several chs in its coarse pack.In fact, Big TVs package and pricing is absolutely tailor-made to suit the exact needs of the customers. With this advantage, customer get more chs by paying less. (4) The Active or kinda Select services o n Big TV allows users to watch 12 chs at a time on a single conceal unlike other DTH where you can watch a max of 6 8 chs. (5) Rain-fade is an issue that is harsh for all DTH. But its Big TV, so you can enjoy your favourite programs even when it rains. Big TVs pass on technology lets you watch chs even when it rains heavily.Chs may blak-out for just about 5-6 seconds whereas in other DTHs, ch black-out lasts the entire length of the rain. Disadvantages (1) The biggest problem of Big TV is its STB software which is still now not stable. Customers across India have reported about STB hanging problems innumerable no of times. STB gets over-heated, hangs several times, slow channel navigation, does not work after a manual(a) update are some of the many issues that keep occcuring to the Big TV STBs. (2) Another demerit of Big TV is its Customer Care and Customer Service. The CC Executives lack professionalism in their behaviour.The after-sales support is too not good. (3) Incorrec t package activations have happened with several users at times where the customer was lacking one pack and some other pack was activated instead. (4) The Big TV logo placed on the top left corner of screens is quite big and not transparent which is irritating. Whereas the logos of other DTH services are relatively smaller and of watermark type. Airtel Digital TV . ( make out Home To The Magic) Bharti Airtel Limited proclaimed the launch of Airtel digital TV , its Direct To Home (DTH) Satellite TV service.Airtel digital TV, which is a perfect blend of up-to-the-minute technology, unique features, and great content, assures to redefine the digital home entertainment experience. The service will be available to customers through 21,000 retail points including Airtel Relationship Centres in 62 cities across the country starting October 9, 2008 . With over one hundred seventy-five channels, the packages will start from Rs. 2499 for a six-month subscription in which the channel pri ce band will range from Rs. 99 to Rs. 424. Vision & promise By 2010 Airtel will be the most admired brand in Indialove by more customers Targeted by top talent Benchmarked by more businesses Airtel always think in fresh and advance(a) ways about the needs of our customers and how we fate them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more besides the latest technology, Airtel digital TV brings many firsts to the DTH segment in India Universal remote for both Set Top incase and TV that offers enhanced viewer gadget Highest Set Top Box retentivity enabling more interactive applications easy lay content such as beingness space Radio Interactive applications such as iMatinee (Book cinema tickets), iTravel (Browse and book travel packages), iShop (Shop on TV for your favorite brands), iCity (Get your citys information) and Widgets (Update yourself on latest stock news). 8 screen iNews, 2 / 4 screen iSports . awesome game s with high quality graphics, refreshed every 6 weeks Audio gain control for uniform audio levels across all channels Simple and intuitive essay On screen account meter Last viewed channel in case of power disruption/switch off Low battery indicator on the screenThese great viewing experience and unique features are backed by 247 customer bang available in 8 different languages and a team of 800 professionally learn service engineers. Market Shares Currently, the market is dominated by Essel Groups Dish TV DTH service (about 4 million subscribers) followed by Tata Sky (2. 7 million subscribers), Sun Direct (1 million subscribers) and Big TV ( half million subscribers). State-owned Prasar Bharatis DTH service DD Direct Plus is the only free-to-air service, where consumers do not pay any monthly subscription fees.According to sources, DD Direct Plus has a subscriber base of about 3-4 million subscribers, mostly in the remote corners of the country not machine-accessible by terre strial or cable television. Advertising Strategy Airtel has also launched a teaser campaign for its DTH service, called See you at home soon. It has four teasers Masai (infotainment), puncher (movies), Band (music) and Meercats (kids). The common element is all these teasers is a big, red couch. Advantages (1) Airtel Digital TV offers true DVD quality picture and CD quality sound which are absolutely flawless.So its customers can be assured of its crystal-clear video and stereophonic sound. (2) The impertinent appreacnce of Digital TV STB is sleek and fashionable unlike the STB of other DTH operators which are huge and bulky. Digital TVs STB proves to be a fantastic eye-candy. (3) For the first time, Digital TV is a DTH that offers universal remotes for its users. So no more hassle of use two remotes at a time. (One for TV, the other for STB). Digital TVs STB remotes (after programming) will work with both your TV as well with the STB. (4) Only Digital TV exclusively offers 10 popular and superior World- seat satellite radio chs to its subscribers.There is so much to hear, when you have World Space Radio with you, another first from Digital TV. (5) The Dish antenna of Digital TV is considerably bigger than other DTH dishes. This makes sure that you dont loose connectivity even when it rains wild. The bigger dish has been brought up retention this aspect in mind. Disadvantages (1) The only disadvantage of Digital TV is its price which is comparetively higher than any other DTH. The highest pack goes up to Rs. 424 per month which comes out to be too costly keeping in mind the present cut-throat controversy in the DTH market.