A case study requirs reading an artical first, see the detailed

A requirs reading an artical first, see the detailed information below - Case Study Example The other opportunity is creation of better health for the BoP. Many people at the bottom die of diseases caused by spread of germs. This is majorly as a result of lack of knowledge and affordability of the cleaning products. If they are taught the importance of good hygiene and constant demonstrations made, they can be able to keep up the hygiene. This paired with making available hygienic products in smaller quantity hence cheaper costs will ensure maximum benefits to both the BoP and the multinational company (Prahalad 175). In line with the above is ensuring affordable packaging which comprises of small packages of each product which is affordable to the people. They cannot afford spending a lot on one product with big packages but the money can be distributed on several different products with smaller affordable packaging. This is still beneficial to the companies as their customer base will have expanded while they spend less on packaging and its attractiveness. Financing is the greatest challenge in all these opportunities discussed. The three marketing opportunities mentioned above can be integrated by the multinationals. The integration will reduce the financing which has been established to be the greatest challenge while still serving the purpose of improving the lives of the people, and maximizing the newly discovered and acquired customer base. Unhealthy people make up the worse type of customers as they are not able to purchase products which means a loss of income for the organizations. Ensuring that the largest population group in the world; the BoP are healthy will mean that their purchase rate will be high and so will the returns to the multinational companies. The first thing any multinational company aiming to explore the BoP should ensure is teaching the people good hygiene. While they adopt the healthy trait and purchase the hygienic products,