Portfolio Part 3 Company Research Essay Example | Topics and Well Written Essays - 1250 words

Portfolio Part 3 Company Research - Essay Example It is the consumer banking division of multinational City group. The main location of this bank is at New York in United States. It has almost 983 North American branches which are concentrated in major metropolitan areas in US and these areas are New York, Chicago, San Francisco, Washington D.C., Boston, Philadelphia, Los Angeles etc. Again the bank has spread its business activities in more than 36 countries. City bank has occupied 3, 777 branch locations across the globe. It is the largest bank in United States by total assets and this bank is followed by Bank of America and JPMorgan Chase. More than 2, 00, 000 employees are involved in this organization. The offered products of this company are investment banking, corporate banking, wealth management, credit cards, consumer banking, financial analysis, private equity etc. Again the bank also offers mortgage and loan facilities to its customers. Major competitors of this organization in US are JPMorgan Chase and Bank of America. Generally middle and high income groups are the target customers of City Bank. Again the bank has plenty institutional clients and major percentage of revenue is earned from this segment. The bank has two major segments for conducting its operational work. These segments are global consumer banking and institutional clients group. Global consumer banking segment generally provides retail banking services to more than 100 million people in 40 countries of the world. 50 % of total revenue of this organization is generated from this retail banking segment and deposit of this segment consists 40 % of total deposits (Citigroup, 2013). As per the statistical report, this can be said that the organization is going to achieve 5.6 % growth rate in the upcoming year. Again this can be said that as it is the largest bank in US so it has gained the maximum market share i.e. 35 % of total market